This video does an excellent job of pointing out the challenges consumers face. It then goes on to provide a suggested online calculator to assist in retirement planning (we tried the suggested calculator and did not find it to be very helpful – we think you will agree). However Ben Stein concludes by stressing the importance of having a financial advisor. He even talks about himself having an advisor. The challenge is how do financial firms have meaningful engagements within the mid market, and do so in a cost effective way.
Many things have been tried, from providing simple calculators on websites, to changing the business model completely and only providing fee based financial planning. Neither of these have attracted mid market consumers, in many cases they have alienated them.
At Back To Basics Financial we have found the ideal balance – providing sufficient guidance to consumers – without all of the “overhead”. Our tools are designed to work in a number of different models, self service via the web, hybrid service - web combined with call center support and full service through an advisor. Our tools build client satisfaction while making them cost effective to the financial institution. Contact us for a demo.
What are Consumers Hearing?
The Great Divide
Strategy and Tactical Plans in Synch?
View the video – consumers get excited when they think they can obtain help. However, all too often the purported help just leads to confusion and frustration.
Play this video – and try for yourself! Then talk to us about how Back to Basics Financial takes the confusion out of financial guidance.
At one end of the spectrum are financial calculators. Some experts have referred to them as “financial malpractice” because not enough meaningful data is collected to provide guidance.
At the other end of the spectrum are comprehensive financial plans that often are not completed and are expensive to deliver. Learn how at Back to Basics Financial we conquer “the great divide”.
Are your strategic plans and tactical offerings in synch? Many strategic plans go sideways when it comes to implementation.The difference between the 100,000 foot view, the 30,000 foot view and being “on the ground” can be enormous.
We help financial firms implement their strategic plans with tools that work at ground level.
